Keyword research put the head demand on four phrases — clinic management
software, doctor's office software, online booking, and the price/comparison
questions that precede a purchase — and we only had a page for one of them.
The new pages cover the head terms (clinic management, online booking), the
buying intent (price, how to choose, download), the positioning that separates
a hosted product from the installed ones that dominate these results (web
based, no install), and two long-tails where competition is thin (clinic
accounting, psychology practice).
The download page deliberately answers the intent rather than the wording:
someone searching for an installer wants to try something without paying, and
the page gives them that while explaining why there is nothing to install.
Copy is written per page rather than templated — eight pages saying the same
thing in different words is duplicate content, and every claim on them maps to
something the product actually does. Internal links from the older pages were
repointed at the new head-term pages, and the registry tests no longer hardcode
the page count: they now assert that every declared slug has a page, and that
titles, headings and descriptions stay unique.
Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
- Implemented header and hero section in _header.html.twig and _hero_art.html.twig.
- Created a pre-registration modal in _reg_modal.html.twig with form fields and validation.
- Added page scripts for dynamic behavior and interaction in _page_scripts.html.twig.
- Developed landing page structure in landing.html.twig, integrating header, footer, and modal.
- Introduced tests for landing page rendering and registry validation in LandingPageTest.php and LandingRegistryTest.php.
